What defines culture? People often ask, is it language? Is it food? Or, even more abstractly, religion or geography? Culture is what connects us all to one another as human beings; our different cultures contain a large body of practices, techniques, heuristics, tools, motivations, values, and beliefs that we have acquired over generations. Culture can be anything and everything as the collection of human experiences that we all share. How human beings interact with one another shapes the world we live in, and is shaped by it in return. This collaborative nature of culture provides us with the ability to better understand, adapt, and fix what surrounds us. Recent social crises, whether it’s a pandemic, economic instability or environmental change, have demonstrated that it is time to return to the fundamentals and reconsider the vitality of culture in a new light. Culture is an essential part of human development, and plays a crucial role in social, economic, and environmental development strategies. Culture can also serve as a rich source of identity, diversity and a ground for innovative problem-solving.
The term “cultural and creative industries” emphasizes the global mass production and distribution of cultural works. This concept has evolved into the broader notion of a “creative economy”, which originates from our intellectual capacity to “think” and practical capability to “produce” economic outputs as cultural species. Our purpose is to channel the social and economic potential of “cultural and creative industries” into an entrepreneurial mindset. Creativity is the greatest technology to spark purposeful innovation. We aim to overcome some of the challenges we face today by focusing on the impact of culture through scalable and adaptable business models that are marketable, value-driven, and sustainable in multifaceted ways.
Laying the foundations for new encounters between culture, technology, and impact; we are committed to sharing our insights and experience with founders, and helping them establish strong partnerships, sustainable resources and revenue streams. By nurturing courage and creativity, we are aiming to generate an impact that will shape a future filled with authentic connections and humane technologies. In order to build a thriving cultural entrepreneurship ecosystem, we aim to cultivate the foundations of creative futures with innovative and responsible founders through our cultural and creative industries-oriented fund and cultural entrepreneurship accelerator program.
As founders ourselves, we are always on the lookout for the next challenges and the people who are eager to solve them. Collaboration is at the heart of our work, and we believe in doing it boldly. Being practitioners rather than dreamers, it is our pure intention to design hands-on processes. Because our world changes so quickly, we need challengers who constantly learn and develop new skills to thrive in uncertain times. Motivation to co-create unifies and provides us with an outlet for creativity in order to overcome today’s challenges by preparing for tomorrow’s opportunities.
